Sponsorship activation includes bowling-themed “balloonicles” in the parade and activation at 3,400+ bowling centers nationwide
ARLINGTON, Texas – GoBowling.com, the one-stop site where people of all ages can go to find bowling fun, and Macy’s, Inc. (NYSE: M), operators of the world-famous Thanksgiving Day Parade in New York City, announced a three-year extension of the organization’s parade sponsorship through 2023 as well as several promotional campaigns for this year. GoBowling – the consumer-facing brand of the International Bowling Campus (IBC) where the Bowling Proprietors’ Association of America (BPAA), United States Bowling Congress (USBC) and Strike Ten Entertainment are headquartered – has been a sponsor of the iconic holiday celebration since 2018.
The centerpiece of the parade sponsorship will continue to be the recognizable GoBowling “balloonicles,” including 16-foot-tall bowling pins, a pair of motorized size 151½ bowling shoes, and a 12-foot-diameter bowling ball. In 2018, because of their unique and creative design, they were among the first-ever balloonicles driven by a motorized power chair in lieu of the normal utility vehicle.
“The worldwide exposure the Macy’s Thanksgiving Day Parade offers us is invaluable in reminding people during the holiday season that bowling is a fun, family activity to enjoy wherever you live,” said Jim Decker, President of the BPAA. “Beyond the visibility in New York and nationally on the broadcast, the sponsorship also offers us a platform to activate at the grassroots level and on social media.”
For this year’s parade, Shannon O’Keefe, the 2018 and 2019 PWBA Player of the Year, and Kyle Troup, winner of the 2021 PBA Players Championship and one of the most charismatic and popular players on the PBA Tour, will roll down Broadway in the GoBowling motorized bowling shoes and chronicle their trip to the hundreds of thousands of people who follow them and GoBowling on social media.
“As the marketing arm of the IBC and owners and operators of GoBowling.com we are excited to support the parade sponsorship with a turnkey promotional campaign to activate this partnership at more than 3,400-member bowling centers,” said John Harbuck, President of Strike Ten Entertainment. “Having Kyle and Shannon represent our great sport is fitting as the 67 million people who bowl annually return to the lanes to celebrate the holidays with family and friends.”
Every bowling center can receive the Official Macy’s Thanksgiving Day Parade poster to display and, also participate in the annual Macy’s Shopping Spree Sweepstakes that awards one lucky bowler and their favorite bowling center proprietor/member $1,000 each. GoBowling will also run contests throughout November across its social media platforms awarding followers limited-edition Macy’s Thanksgiving Day Parade bowling balls and pins.
The 95th Annual Macy’s Thanksgiving Day Parade will air nationwide on NBC-TV, Thursday, November 25, 2021, from 9:00 a.m. to 12 p.m., in all time zones. To enter into GoBowling’s Thanksgiving fun, visit GoBowling.com and follow them on Facebook, Instagram, and Twitter. To follow and participate in the excitement, check out @macys on various social platforms and follow #MacysParade. For more information visit macys.com/parade.
Founded in 1932, the mission of Bowling Proprietors’ Association of America (BPAA) is to enhance the profitability of its members. Headquartered in Arlington, Texas at the International Bowling Campus, the BPAA provides it’s over 3,400 member centers with group purchasing programs, business and educational seminars, legislative representation and proactively promotes the association and bowling industry. For additional information please visit www.bpaa.com or call 1-800-343-1329 .
About International Bowling Campus
The International Bowling Campus (IBC) is the headquarters for the bowling industry and directly serves the more than 67 million bowlers in the United States. The IBC houses the resources of the United States Bowling Congress, the governing body and membership organization for the sport; the Bowling Proprietors’ Association of America, representing the business interests of bowling centers; IBC Youth Development; Strike Ten Entertainment, the centralized sponsor-activation and casual bowling marketing arm for the industry; the International Bowling Museum and Hall of Fame; the International Bowling Pro Shop and Instructors Association; the International Bowling Media Association; the Bowling News Network; the Billiard and Bowling Institute of America; Bowlers Journal International and Bowling Center Management, the industry’s premier magazines; and the International Training and Research Center. For additional information about the sport of bowling, please visit www.BOWL.com or call 1-800.514.2695 .
About Strike Ten Entertainment
Headquartered in Arlington, Texas, Strike Ten Entertainment is the centralized sponsor-activation and casual bowling marketing arm of the International Bowling Campus (IBC) which includes USBC and BPAA. Strike Ten Entertainment serves the entire IBC by coordinating the sponsorship sales and casual bowling marketing efforts. Strike Ten Entertainment’s mission is to increase national awareness of bowling and to assist the bowling industry in developing new bowlers and increasing the frequency of existing bowlers each year through promotions, publicity and industry-wide marketing initiatives. For additional information, please visit www.stemarketing.com.
GoBowling.com is the destination for bowling fans and enthusiasts seeking news and information about one of America’s favorite pastimes and the nation’s number one participatory sport. With more than 67 million people taking to the lanes every year, GoBowling.com is a one-stop location where people of all ages can go to satisfy their love of bowling. Consumers turn to GoBowling.com every day to find bowling fun – discovering new bowling centers, tips, and tricks to use on the lanes, event news and great deals at more than 2,000 + family-friendly bowling centers across the country.
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621 Six Flags Dr,
Arlington, TX 76011