Bowling to be featured for fourth consecutive year on “FOX & Friends” national broadcast
ARLINGTON, Texas – The bowling industry will be celebrating National Bowling Day on Saturday, Aug. 8, and to commemorate the yearly celebration, the Bowling Proprietors’ Association of America and its marketing arm, Strike Ten Entertainment, will launch a nationwide league bowling program called “Go Bowling America” to encourage consumers to come back to the lanes where centers have reopened and when they are ready to do so.
The “Go Bowling America” league program will provide bowlers of all age groups the opportunity to bowl in a multi-week, non-competitive league and receive a new entry-level bowling ball for completing the league.
Go Bowling has secured confirmation from “FOX & Friends” that it plans to feature bowling during the show’s broadcast on Aug. 8. This year’s bowling segment will take place remotely, giving select bowling centers around the nation an opportunity to be featured during the live segment.
“The BPAA and Strike Ten are focused on helping the 3,400-plus member bowling centers during this incredibly tough time, and the exposure we receive from our partnership with FOX is a huge help and a great way to amplify our ‘Go Bowling America’ message,” said John Harbuck, President of Strike Ten Entertainment. “Our ‘Go Bowling America’ league program is just one of the many ways we’re helping our member bowling centers welcome back bowlers to the same safe, healthy and fun experience they’re accustomed to as our centers reopen nationwide.”
STE and BPAA are fully supporting the National Bowling Day initiative. Digital marketing support materials are being created for all member centers to assist in promoting National Bowling Day by keeping bowling top of mind where centers are not yet open and to drive business where centers are open. These National Bowling Day digital marketing assets can be accessed for free from the Social Media Content Bank on STEMarketing.com
About Strike Ten Entertainment
Headquartered in Arlington, Texas, Strike Ten Entertainment is the centralized sponsor-activation arm of the bowling industry. Strike Ten Entertainment serves all organizations of bowling by coordinating the industry’s sales and marketing efforts. Strike Ten Entertainment’s mission is to increase national awareness of bowling and to assist the bowling industry in developing new bowlers and increasing the frequency of existing bowlers each year through promotions, publicity and industry-wide marketing initiatives. For additional information, please visit www.stemarketing.com.
GoBowling.com is the destination for bowling fans and enthusiasts seeking news and information about one of America’s favorite pastimes and the nation’s number one participatory sport. With more than 67 million people taking to the lanes every year, GoBowling.com is a one-stop location where people of all ages can go to satisfy their love of bowling. Consumers turn to GoBowling.com every day to find bowling fun – discovering new bowling centers, tips and techniques to use on the lanes, entertaining bowling news and great deals at more than 2,000+ family-friendly bowling centers across the country.
Founded in 1932, the mission of Bowling Proprietors’ Association of America (BPAA) is to enhance the profitability of all of its members. Headquartered in Arlington, Texas at the International Bowling Campus, BPAA provides its over 3,400 member centers with group purchasing programs, business and educational seminars, legislative representation and proactively promotes the association and bowling industry. For additional information please visit www.BPAA.com or call 1-800-343-1329.
# # #