Striking Spotlight

July 11, 2022

FOR IMMEDIATE RELEASE

CONTACT: Jay Trietley

Strike Ten Entertainment Communications

817-385-8444
jay@stemarketing.com

On the Web: stemarketing.com

NATIONAL BOWLING DAY TO USHER IN NEW BOWLING SEASON
Two major activations in August include appearance on “FOX & Friends” and Go Bowling at The Glen NASCAR race sponsorship and telecast on USA Network.

ARLINGTON, Texas – National Bowling Day will be celebrated Saturday, Aug. 13, and the 2022 edition is shaping up to be the best yet. The bowling industry is rolling out an unprecedented effort to build upon the momentum of a revitalized sport, post pandemic.

On the second Saturday of every August, National Bowling Day provides the perfect platform for those who love bowling to help raise awareness for their sport. Given all the challenges faced by bowling center owners over the past 18 months, National Bowling Day provides a great way to bring consumers back to the lanes, celebrate the passion of the 67 million-plus people who go bowling every year and help them reunite with their friends and families.

“With all 50 states back to 100% capacity at their local centers, we’ve seen record numbers of people heading back to the lanes,” Bowling Proprietors’ Association of America President Jim Decker said. “National Bowling Day is the most important day in our industry each year, but in 2022 – after everything these local small-business owners did to keep their bowling centers alive and their lanes open – we are going to celebrate in an even bigger way.”

On a national level, there will be two major activations in August:

• An exclusive “FOX & Friends” live broadcast segment on the FOX News Channel on Aug. 13 from 6-10 a.m. Eastern. Go Bowling will have representatives from BPAA and Bowlers to Veterans Link (BVL) on hand, joined by youth bowlers from the New York area. Professional bowlers from the Professional Bowlers Association (PBA) and Professional Women’s Bowling Association (PWBA) Tour will help the program’s hosts improve their skills on the regulation bowling lanes, to be provided by Switch Bowling Products. “FOX & Friends” is the top-rated cable news morning program, easily outdistancing the programming on CNN and MSNBC.

• The Go Bowling at The Glen NASCAR race on Aug. 21, broadcast on USA Network beginning at 3 p.m. Eastern. The Go Bowling Experience Tent will be set up in the Watkins Glen Fan Midway, offering everyone attending the race an amazing experience on the Switch Bowling-provided regulation lanes. To keep fans engaged and having fun, Go Bowling will host numerous guest celebrities, including the driver of the No. 10 Go Bowling Ford Mustang, Aric Almirola. Other NASCAR celebrities also will make appearances, and stars of the PBA and PWBA Tour will put on bowling exhibitions and interact with fans.

In addition, Go Bowling supports National Bowling Day and the Go Bowling at The Glen race with numerous local promotions and programs that drive families and friends to their local bowling centers around the country, generating top-of-mind awareness of bowling and pushing excitement for the sport to a fever pitch.

Strike Ten Entertainment, bowling’s marketing arm, is fully supporting the National Bowling Day initiative. Digital marketing support materials are being created for all member centers to assist in promoting National Bowling Day and driving business locally.

About Strike Ten Entertainment 
Headquartered in Arlington, Texas, Strike Ten Entertainment is the centralized sponsor-activation and casual bowling marketing arm of the International Bowling Campus (IBC) which includes USBC and BPAA. Strike Ten Entertainment serves the entire IBC by coordinating the sponsorship sales and casual bowling marketing efforts. Strike Ten Entertainment’s mission is to increase national awareness of bowling and to assist the bowling industry in developing new bowlers and increasing the frequency of existing bowlers each year through promotions, publicity, and industry-wide marketing initiatives. For additional information, please visit www.stemarketing.com.

About BPAA
Founded in 1932, the mission of Bowling Proprietors’ Association of America (BPAA) is to enhance the profitability of its members. Headquartered in Arlington, Texas at the International Bowling Campus, the BPAA provides its over 3,400 member centers with group purchasing programs, business and educational seminars, legislative representation and proactively promotes the association and bowling industry. For additional information please visit www.bpaa.com or call 1-800-343-1329.

About GoBowling.com
GoBowling.com is the destination for bowling fans and enthusiasts seeking news and information about one of America’s favorite pastimes and the nation’s number one participatory sport. With more than 67 million people taking to the lanes every year, GoBowling.com is a one-stop location where people of all ages can go to satisfy their love of bowling. Consumers turn to GoBowling.com every day to find bowling fun – discovering new bowling centers, tips, and techniques to use on the lanes, entertaining bowling news and great deals at more than 2,000+ family-friendly bowling centers across the country.

# # #