Striking Spotlight

BRIGHAM CITY, Utah – Storm Products Inc. (SPI), is proud to announce that the brands of Storm and Roto Grip will continue their sponsorship agreement for the 2021 Season of the Underground Bowling Association (UBA). 

“We like to have fun when we bowl,” Philip Chance, President and CEO of the UBA said. “Storm and the UBA have once again agreed to partner the Bowler’s Company with the Culture of Bowling.” 

The UBA was developed in 2009 and born out of the idea that bowling is not just a spectator’s sport. The organization is dedicated to encouraging, promoting, and creating more interest in competitive bowling. Through this vision, a new generation of bowlers with unorthodox, unique, and/or original styles of bowling have been encouraged to join the sport. The UBA encourages bowlers to create nicknames for their athletes and rivalries are formed between teams. The UBA focuses on, “Bowling Entertainment” and the situations or instances that create matches and encourage the spectators to join in and pick their favorites. Throughout a normal season, the UBA has 21 Tour Stops in a 10-month period.

“The energy that the UBA bowlers bring to their events is like no other event that we sponsor, and we are thrilled to extend our sponsorship for the 2021 season,” Leanne Hulsenberg, Tournament and Events Manager said.

Prior to the pandemic, the UBA hosted 252 events and serviced more than 9,000 bowlers in the United States. The UBA plans to host at least 144 events this year and is excited to introduce the Season Brawl Series. This allows UBA Franchises to have the opportunity to cross district lines and bowl against teams they’ve never faced before.

Throughout the season, Storm Products will provide resources to help the UBA with on-site activations and provide resources to the events throughout the season. 

About Storm Products, Inc.

Storm Products Inc. continues to lead the bowling industry in innovation through our high-performance bowling equipment featuring the Storm, Roto Grip and Global 900 Brands. In addition to creating the highest quality of products that the top athletes choose for PBA and PWBA Tour competitions, Storm strives to continue to inspire existing bowlers, foster and develop new bowlers, and educate those in our industry to provide exemplary service to all bowlers. Visit stormbowling.com to learn more.