Bowling program that gives those who complete a league a new entry level reactive bowling ball will continue in 2021 to unite people around the sport
ARLINGTON, Texas – In 2020, the Bowling Proprietors’ Association of America (BPAA) created the “Go Bowling America” program to provide its members with a proven “have-a-ball” league program to attract bowlers back and help unite the country around the fun, family-friendly experience that is bowling. With much of the country still under restrictions due to the COVID-19 pandemic, the BPAA has decided to extend the program through the end of 2021.
“We talk to bowlers and proprietors every day and we’ve heard loud and clear how much everyone is greatly anticipating the return of leagues and regular play,” said BPAA President Jim Decker. “Even with the country under the grip of a nationwide pandemic, over 400 of our BPAA Members have ordered the “Go Bowling America” program and have floored hundreds of new bowlers since its launch last fall. “Go Bowling America” not only helps bring more people back to bowling which benefits our members, it also provides an incentive to casual and regular bowlers to reconnect in a safe, fun and comforting environment for people of all ages.”
“Go Bowling America” provides proprietors with an easy to run, “have-a-ball” league program that rewards the bowlers that complete the league with an entry level reactive bowling ball for less than $40 including freight. The flexibility of this league program allows them to set their own format, pricing and the number of weeks for the league. The comprehensive marketing kit comes with all the professionally designed marketing materials needed to target families, young adults or youth bowlers. The program not only will encourage casual and regular bowlers alike to join league play, but will also continue to build awareness that bowling centers nationwide are focused, trained and ready to provide a healthy and fun experience for all.
To find out more about the “Go Bowling America” league program and how to order a marketing kit, please visit STEMarketing.com/America.
Founded in 1932, the mission of the Bowling Proprietors’ Association of America (BPAA) is to enhance the profitability of its members. Headquartered in Arlington, Texas, at the International Bowling Campus, BPAA offers its over 3,400 member centers business and educational seminars, legislative representation, group purchasing opportunities and proactively promotes the association and bowling industry. For additional information please visit www.bpaa.com or call 1-800-343-1329.
About Strike Ten Entertainment
Headquartered in Arlington, Texas, Strike Ten Entertainment is the centralized sponsor-activation and casual bowling marketing arm of the International Bowling Campus (IBC) which includes the USBC and the BPAA. Strike Ten Entertainment serves the entire IBC by coordinating the sponsorship sales and casual bowling marketing efforts. Strike Ten Entertainment’s mission is to increase national awareness of bowling and to assist the bowling industry in developing new bowlers and increasing the frequency of existing bowlers each year through promotions, publicity and industry-wide marketing initiatives. For additional information, please visit www.stemarketing.com.
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