BRIGHAM CITY, Utah –  Storm Products Inc. (SPI), is proud to announce that the brands of Storm, Roto Grip, and 900 Global will sponsor the 2021 Season of the New England Bowler’s Association (NEBA).  The season will feature a safe environment for all competitors with COVID precautions, new formats, and enhanced prize funds in events throughout the season.

“Storm is known as The Bowler’s Company and our brands are dedicated to creating performance products that competitive athletes can depend on,” Leanne Hulsenberg, Tournament and Events Manager said. “In addition to our products, our team strives to create great experiences on the lanes, education about industry best-practices, and supporting professionally run events all around the world that allow bowlers to do what they love to do.”

NEBA is a tournament organization with great tradition and history. Prior to the pandemic, NEBA hosted at least one event per month since its inception in 1963, making it the longest running USBC sanctioned tournament organization in the world. NEBA just completed its 938th scratch event and will host 22 events in the 2021 season. In a normal season, each event brings 100-200 entries and more than 800 unique bowlers (per season) will compete in NEBA events throughout Connecticut, Massachusetts, Rhode Island, Vermont and New Hampshire.

“We are thrilled to expand NEBA’s 900 Global sponsorship to include all SPI brands,” Christopher Viale, NEBA President said. “The industry-leading brands of Storm, Roto Grip, and 900 Global make a fantastic compliment to NEBA – the longest running tournament organization in the world featuring the best competition in New England.”

Throughout the season, Storm Products will provide resources to help NEBA with on-site activations and provide resources to generate funds to support the tournament athletes and events. In addition, Storm will share news from the events on our social media channels to feature our champions & award winners.

“Connecting NEBA to the SPI brands is a great fit.” Hulsenberg said. “NEBA has always been run by and for its members and hosts proficiently run events featuring the best competition in New England. We’re excited to support their efforts as they give athletes a place to safely compete and earn recognition.”

About Storm Products, Inc.

Storm Products Inc. continues to lead the bowling industry in innovation through our high-performance bowling equipment featuring the Storm, Roto Grip and Global 900 Brands. In addition to creating the highest quality of products that the top athletes choose for PBA and PWBA Tour competitions, Storm strives to continue to inspire existing bowlers, foster and develop new bowlers, and educate those in our industry to provide exemplary service to all bowlers. Visit to learn more.

About NEBA.

NEBA is America’s longest running USBC sanctioned monthly scratch tournament. NEBA was formed in 1963 and is celebrating its 58th anniversary in 2021. NEBA tournaments are professional managed and provide the best scratch competition in New England. More information can be found at, on Facebook at, and on Twitter and Instagram @BowlNEBA.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

About Me

Brian grew up in New York before moving to Phoenix, AZ in 1991. He has been involved in writing for his own bowling publication called “Striking Spotlight.” He has been published in the Desert Bowler Newspaper, Windy City News Newspaper and the Bowlers Journal. Hirsch is a Youth Director in the Kenosha USBC and a former Director for the Metro Phoenix USBC. As a Level 1 and RVP USBC coach, he can be found coaching his wife Amber and their son Masen each Saturday morning. Hirsch currently has (6) 300’s and (4) 800’s and is a member of the International Gay Bowling Organization where he is a five-time IGBO Champion and a six-time Arizona State Grand Canyon State Games Medalist. The Hirsch’s moved to Wisconsin to be closer to family and assist the Freedom Farm for Vets. Hirsch’s home bowling center is Sheridan Lanes, located in Kenosha, WI.


%d bloggers like this: