ARLINGTON, Texas – Strike Ten Entertainment, the bowling industry’s marketing and sponsorship arm, has come to terms on a multi-year sponsorship agreement with TRUE Premium Vodka to become the official Vodka of the Bowling Proprietors’ Association of America.

TRUE currently is distributed in Florida, Louisiana, New York, New Jersey and Illinois, with plans to expand in 2021.

To grow the category, Strike Ten will work with TRUE Premium Vodka and BPAA members to showcase the product as a bespoke premium call brand in bowling centers. STE’s goal is to offer TRUE Premium Vodka to all its members and open distribution in other states.

“We’re extremely pleased to add TRUE Premium Vodka to our family of official partners,” said Jim Decker, President of the BPAA. “TRUE’s ownership team, headed up by Major League Baseball Hall of Famer Mike Piazza, has developed a sophisticated premium call brand that delivers an elegant look and a smooth and clean taste at a competitive price point. This combination will be well received and satisfy our members’ needs.”

TRUE is distilled seven times by legendary supplier of spirits, Caffo, which originally is from Italy’s region of Calabria. By using a Calabrese tradition passed on through generations, Distilleria Caffo has been awarded dozens of medals in worldwide competitions since its inception in the late 1800s.

“TRUE Premium Vodka is proud to celebrate our fellow bowlers,” said TRUE CEO Vinny Cotona. “Especially our support of the heritage of bowling and the International Bowling Hall of Fame, which is something we are honored to be a part of.”

About Strike Ten Entertainment
Headquartered in Arlington, Texas, Strike Ten Entertainment is the centralized sponsor-activation arm of the bowling industry. Strike Ten Entertainment serves all organizations of bowling by coordinating the industry’s sales and marketing efforts. Strike Ten Entertainment’s mission is to increase national awareness of bowling and to assist the bowling industry in developing new bowlers and increasing the frequency of existing bowlers each year through promotions, publicity and industry-wide marketing initiatives. For additional information, please visit

Haute 100-lister and MLB Hall-of-Famer Mike Piazza continues to excel off the baseball field, as he adds the launch of his first spirits brand, TRUE Vodka, to his growing list of entrepreneurial endeavors. Piazza chose to launch the brand to consumers with the game-changing online specialty wine and premium craft & spirits marketplace for celebrity-endorsed brands, GrapeStars.

Paying homage to the former New York Mets star’s Italian roots, the vodka is made from mixed rye and wheat grains from Italy. The vodka is created with purified water from the springs of Tuscany, and has undergone a 7x distillation process by Caffo, in the Distilleria Friulia. The result is a smooth and clean spirit that can be sipped or mixed wonderfully in a variety of cocktails. For additional information, please visit

# # #


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

About Me

Brian grew up in New York before moving to Phoenix, AZ in 1991. He has been involved in writing for his own bowling publication called “Striking Spotlight.” He has been published in the Desert Bowler Newspaper, Windy City News Newspaper and the Bowlers Journal. Hirsch is a Youth Director in the Kenosha USBC and a former Director for the Metro Phoenix USBC. As a Level 1 and RVP USBC coach, he can be found coaching his wife Amber and their son Masen each Saturday morning. Hirsch currently has (6) 300’s and (4) 800’s and is a member of the International Gay Bowling Organization where he is a five-time IGBO Champion and a six-time Arizona State Grand Canyon State Games Medalist. The Hirsch’s moved to Wisconsin to be closer to family and assist the Freedom Farm for Vets. Hirsch’s home bowling center is Sheridan Lanes, located in Kenosha, WI.


%d bloggers like this: